Users: corporations and institutions
Model: commission on the marketing campaign
Use: Allows corporation to optimize marketing campaigns by knowing exactly if the email sent out to customers or potential customers has been read and to know, exactly to the dime, the result of a marketing campaign. These data are put into direct and clear relationship with the marketing spend and the audience reaction without intermediaries. Allowing institutional, consumer service, or anyone else to ask someone to perform a certain work (ie reply to a survey, read and sign a petition, try a new product, ecc) and to be enabled to pay directly to this final target.
Scope: Corporations runs very large and expensive marketing campaigns through email. Generally, the users are targeted in different ways. The overwhelming majority of these campaigns go directly to Spam. The survivors are usually trashed by the user without being read or ignored. Only if a mail passes these steps and catches the attention of the user will a potential contact be made. Corporations are still willing to pay for these inefficient, methods because they have few viable alternatives. This is also true for institutions that would like to reach a certain goal to send out email to users, voters, associates, etc., and receive plausible feedback.
By using PayMyTime “PayToRead”, a corporation can send out to the targets an email with attached, thanks to Pay With Mail, some precise dollar amount. This dollar amount will be credited directly and simply to the target if s/he performs what the corporation or the institution is asking them to such as reading the email with a specific marketing campaign, replying to a survey, etc.
A clear picture of the relationship between the money they spend on marketing and the results achieved. No money will be spend if the target do not do what the corporation would like them to do, and all this without an intermediary.
It’s also very good for PMT, because each target of each marketing campaign using Pay To Read, is a potential PMT account and especially Pay With Mail, because to be credited in a simply, fast and cheapest way of the money attached to the email is advantageous for them to become direct users of Pay With Mail.